THE LONGEVITY CREAM – THE REFILL

Description

For the Orchidée Impériale Longevity Cream, Guerlain has created the new Orchidée Impériale refill, first in terms of cosmetics eco-design: mainly recyclable¹, it consists of 90%² cellulose, a plant-based fibre, and incorporates a polymer film to guarantee the product’s preservation.This patent-filed eco-design³ prowess reduces environmental impact by at least 30%, from the first refill⁴.The new Longevity Cream is the first Guerlain age-defying cream that revives skin youth from the root.The culmination of twenty years’ research, Guerlain has captured the exceptional power of longevity of an orchid: Vanda coerulea. Capable of living for over one hundred years years, it is known as the “flower of ten thousand generations”.Its vital force has been concentrated in the new patent filed⁵ ORCHID LONGEVITYᵀᴹ technology.For the first time, Guerlain has demonstrated the ability of this age-defying concentrate to revive youth connections within skin cells, at the roots of 9 longevity pathways⁶.Cell vitality augments by 196%⁷, encouraging high regeneration of the components of youthful skin, from the first applications.Skin looks younger, each day⁸.¹Recycling an inseparable package can be complicated; however, solutions exist that may vary from country to country depending on the technologies available:1. Specialized treatment centers2. Energy recovery3. Development of new recycling streamsIt is important to inquire about local options and to drive innovation towards more sustainable materials.²Calculated compared to the weight of the materials in the refill.³Patent application filed FR 24 04336.⁴Life Cycle Analysis: Comparison between 1 full product + refill vs 2 full products through Life Cycle Analysis (including materials, origin, manufacturing, transport during the launch period).⁵Vanda coerulea combined with a patent-pending complex FR 25 05500.⁶In vitro and ex vivo test on ingredients. Refers to cellular longevity mechanisms, learn more below.⁷In vitro test on ingredients.⁸Clinical evaluation by a dermatologist, 40 women, 2 applications per day, 6 months + Self-assessment, 222 women, 2 applications per day, 1 month.